The Lulu Guinness SS14 collection sees the traditional sweetshop brought to life with a fresh and modern twist. From the traditional humbug, to the luminescent hard boiled sweet, childhood favourites are given a new lease of life in the shape of bright and bold bags. In celebration Lulu Guinness has teamed up with London based sweet connoisseurs Spun Candy whose innovative designs and fresh approach to confectionery creation align perfectly with the Lulu Guinness brand essence.
Available in three taste bud tantalising flavour mixes, each mix of hard boiled sweets was named by Lulu herself, taking in to account her mischievous nature. Speaking of the collaboration, Lulu Guinness said:
“I adore the conceptual and modern feel to the Spun Candy Covent Garden store and in particular their handmade ethos. Their amazingly innovative ideas coupled with my sweet-inspired SS14 collection are a match made in confectionery heaven, making this project a bit of a no brainer!”
Lick ‘n’ Mix: a mouth-watering combination of fruity flavours; cherry, lemon and watermelon.
Lips Mix: a fresh and fragrant mix of apple, lime and grapefruit flavours.
Lulu’s Mix: a totally tropical trio of passion fruit, coconut and lime, combined with orange and cola.
James Ellender Spun Candy Managing Director says:
“When Lulu Guinness approached us to work on a collaborative confectionery range for Spring/Summer 2014 we jumped at the chance. The ability to be able to bring to life her iconic designs in a conceptual candy way is something different for our respective audiences and lovers of fashion and confectionery. It is incredibly fun for our candy makers to be autonomous in their design interpretation of Lulu’s style.”
These lip-smacking treats will be available both in store and online at Luluguinness.com and from Spun Candy London stand alone stores from 2nd April 2014.